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Incorporating related key terms to your web page's meta info, such as the title tag and meta description, will have a tendency to Increase the relevancy of a website's look for listings, Therefore expanding targeted traffic. URL normalization of Web content available by using multiple urls, utilizing the canonical connection factor[forty three] or via 301 redirects can assist make certain hyperlinks to unique versions from the url all rely in the direction of the webpage's link recognition rating.
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In February 2011, Google declared the Panda update, which penalizes Sites made up of information duplicated from other Sites and resources. Traditionally Internet sites have copied content material from one another and benefited in search engine rankings by partaking in this observe, even so Google executed a different program which punishes websites whose material is not exceptional.
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